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Comment: Replaced "impact" wording to comply with IDD Standards

One of the most important elements of your Web site is its design. For many of your Web site visitors, your site design is the first impression they have of your organization. It can influence visitors to browse your Web site and learn more about your organization, or it can cause them to navigate away from your site before discovering anything about your organization. Because of the impact effect of your site design, it is important that you select a site design that properly reflects your organizations.